DIGITAL SIGNAGE SOLUTIONS 

Digital Signage - An Introduction

A new era is upon us - the move from paper-based point-of-purchase promotions to digital signage promotions in retail stores. Why? Because retailers and suppliers are quickly realising that in-store digital signage networks can significantly increase category sales, product sales, merchandising revenues, and brand awareness while improving overall store ambiance and sales-associated training.

plasmaConnecting with your customers is what it's all about. Whether you have one retail site or hundreds, a hotel, shopping cente or anywhere that people gather.

  • Display your web site 
  • Broadcast special in-store events 
  • Highlight products from key suppliers 
  • Show your latest TV or newspaper advert 
  • Show current events or live broadcasts

The Possibilities are endless. Create specialised content using full motion video, colour graphics and stereo sound - all designed to enhance your customer’s shopping experience. Influence point-of-purchase decisions. Provide lively and visually stimulating, eye-catching promotions that will grab your customer’s attention.

Advantages of Digital Signage

Digital Signage provides an extremely effective and efficient method of communication and can have a huge impact on individual behavior.

Recent industry reports show that:

  • 30% sales increases achieved when aided by a promotion (Source 1)
  • 29% of shoppers made an unplanned purchase based on what they saw on screens (Source 1)
  • 68% of shoppers said in-store messages help their purchase decisions (Source 2)
  • 44% of consumers said they would switch from a product they previously intended to purchase (Source 2) 
  • 40% of consumers said they took note or watched the entire advert (Source 2)

Fully supported, quality screen hardware and easy operation and production tools let you focus on sales. It’s like having an extra staff member talking to your customers.

Let Digital First Solutions show you how easy it is to attract, entertain and influence your customers’ decisions.

It's all about the experience!

 

Sources: (1) 2006, Nielsen Media Research; digital signage does influence consumer behavior, (2) 2006, Research by Arbitron & Scarsborough; Digital Sigange and consumers.

 

 
 

 

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